Jenny Recently sat down with the owner of an SEO/Web Marketing firm based in North Carolina. If you’ve never heard of SEO it stands for Search Engine Optimization (basically ranking a site in various search engines). Why is this important? Because people are increasingly using the internet to evaluate local and national businesses through online reviews, product and service descriptions and other online community discussions.
Here is what Jenny found out about choosing the right SEO firm for your company in her conference:
It is difficult to find a qualified SEO firm, especially for site owners who don’t have great knowledge about SEO. While there are many well-qualified SEO firms out there, there are also many unscrupulous SEO firms looking for opportunity to exploit unsuspecting site owners. Below are ideas on how you can find a qualified SEO firm:
Well maintained site
A qualified SEO firm should have a blog that is basically full of informational content and one which is regularly updated. A qualified SEO firm should produce great content 24/7 and have white papers and webinars obtainable for download. A good SEO company should know the importance of all types of content marketing.
Great social network
A good North Carolina SEO company doesn’t necessarily have millions of fan, but they must be leveraging their own public profile to market themselves as well as boost its own SEO efforts. A good SEO company should be promoting their own content and other business thought leaders to boost their social network. Apart from promoting their services, they should also interact with people.
An extensive search presence
If you were to search for a potential SEO firm, a good company should have a diverse SERPs pages. Moreover, the firm should have a website, a blog, social profiles, press releases, business listings and visitor blog posts among others. A good SEO company must understand how to control the SERPs so as to build a reputable name. A bad fedora SEO company may likely have many customer complaint reports muddled up in the search result.
A good SEO firm should be transparent with their job. Transparency creates great customer-SEO provider relationship. There should be great communication between customers and the company, which can be achieved through monthly SEO reports giving an idea about guest information or social trends and planned call every week or month. A good SEO company should show you what precise links they create every month in order that you identify what type of link profile your website is getting.